MKT B391F Inter study Business Management I 1-3 What Is knowledge base-wideisation? ?The world is woful away from selfcontained national economies toward an dependent, integrated spherical economic depict ?globalization refers to the shift toward a more integrated and mutualist world economy ?Globalization has two facets: ?Globalization of commercializes ?Globalization of growthion 1-4 Globalization ?Trade and investment barriers argon disappearing. ?Perceived distances argon shrinkage due to advances in transportation and telecommunications ?Material socialisation is antecedent to look similar ?National economies merging into an mutualist global economic system 1-5 Globalization of Markets ?Historically obvious and separate national markets are merging ?It no endless raises sense to call on the carpet about the German market or the American market ?Instead, there is the global market ?falling business barriers make it easier to sell globally ?consumers tastes and preferences are converging on some(a) global norm ?firms produce the trend by oblation the same basic ingatherings cosmopolitan ?Standardized products e.g.
Coca-Cola, Sony, McDonalds 1-6 Globalization of Markets ?Difficulties of globalization of markets ?Significant differences still inhabit among national markets ?Range of problems are wider and more complex ? giving medication intervention in trade and foreign investment ? global investment is impacted by different currencies As a consequence: ?Country-specific strategies ?Customerisation of marketing and operation strategies ?Var ied product rumple 1-7 Globalization o! f Production ?Firms source goods and services from locations roughly the public to capitalize on national differences in the approach and timbre of factors of production like land, labor, and capital ?Companies can ?lower their general cost structure ?improve the quality or functionality of their product offering ?enhance competitiveness ?take advantage of mellow communications technology, and...If you want to get a full essay, revision it on our website: BestEssayCheap.com
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