E-Commerce Cyber Marketing Strategies Essay Example | Topics and Well Written Essays - 2750 words

E-Commerce Cyber Marketing Strategies - Essay Example Internet has become of the most phenomenon technological factor to most modern organizations, tapping the cost-effectiveness and affordability of the factor to achieve their objectives and goals (Krishnamurthy, 2006). As such, the internet has ingrained itself in the modern commerce and trade. Moreover, despite its rapid growth, analysts expect the internet to growth and advance further. The central goal of most organizations is to realize future threats and opportunities, and accordingly design a strategy. Commoditization of the internet has led to the development and evolution of electronic commerce, or E-commerce as commonly known (Hanson, 2000). Essentially, E-commerce refers to the concept of selling and buying services and products over computer networks or the internet. It incorporates technologies such as internet marketing, electronic funds transfer, supply chain management, inventory management, systems, electronic data interchange, online transaction processing, and automatic data collection systems. E-commerce has led to the revolution of traditional marketing concepts, initiating strategies to enhance marketing strategies referred to as network marketing (Miletsky, 2000). This paper seeks to discuss and analyze four main E-commerce cyber marketing strategies: viral marketing, online advertising, permission electronic mail marketing, and search engine man agement and optimization. The paper also provides an analysis of their pros and cons, as well as a comprehensive comparison of the strategies. Lastly, the paper provides a decision-making criterion for selecting the best strategy. In marketing strategies, the most important factor to consider is to shorten the distance between consumption and production as well as reduce the lengthy circulation of commodities through numerous links. As such, the internet provides an ideal marketing platform, allowing consumers and producers to conclude their transaction in a click of a mouse button. This is the foundation of cyber marketing. Essentially, marketing is the communication between firms and customers with the intention of persuading the customer to purchase the goods and services of the firm. The increasing growth and popularity of the internet makes it an ideal target for marketing, supported by other significant factors such as cost effectiveness, reliability, speed, and accessibility (Bhusry, 2005). Consequently, marketers have come up with innovative strategies to tap the potential opportunity of E-commerce cyber marketing, including viral marketing, online advertising, permission electronic mail marketing, and search engine optimization. Viral Marketing Viral marketing essentially refers to the online word-of-mouth advertising. In this marketing concept, the firm provides something interesting that encourages others to spread marketing information about the product or service, cost effectively and quickly without much effort from the firm. Consequently, this potentially creates an exponential growth in the effect and visibility of the marketing message (Bhusry, 2005). In other words, the message spreads like a common cold virus form one person to the other. Cyber virus marketing is a very effective marketing strategy, and a successful campaign may present an opportunity of obtaining thousands of new every year. A prime example of a phenomenon viral marketing s trategy is Hotmail (http://www.hotmail.com), the first provider of free E-mail services (Krishnamurthy, 2006). The firm began offering free accounts, attaching a

Global Poverty Essay Example | Topics and Well Written Essays - 1000 words

Global Poverty - Essay Example The imbalanced use of earth resources in an unsustainable manner is another major threat for the future generations’ survival. It is therefore important to analysis these issues in-depth and provide unique solutions. This paper discusses some of the cause and recommends the solutions to fight global poverty. (# of words = 142) 5. According to UNICEF, 30,000 children die each day due to poverty. And they â€Å"die quietly in some of the poorest villages on earth, far removed from the scrutiny and the conscience of the world. Being meek and weak in life makes these dying multitudes even more invisible in death.† That is about 210,000 children each week or just under 11 million children under five years of age, each year (Shah, 2005). 6. â€Å"Today, across the world, 1.3 billion people live on less than one dollar a day; 3 billion live on under two dollars a day; 1.3 billion have no access to clean water; 3 billion have no access to sanitation; 2 billion have no access to electricity.† (Shah, 2005) 7. 1 billion children live in poverty (1 in 2 children in the world). 640 million live without adequate shelter, 400 million have no access to safe water, and 270 million have no access to health services. 10.6 million died in 2003 before they reached the age of 5 (Shah, 2005). 3. Economic inequality refers to disparities in the distribution of economic assets and income. The term typically refers to inequality among individuals and groups within a society, but can also refer to inequality among nations. 4. Hunger: The term is commonly used more broadly to refer to cases of widespread malnutrition or deprivation among populations, usually due to poverty, political conflicts or instability, or adverse agricultural conditions (famine). 5. Malnutrition: It is a general term for the medical condition in a person caused by an unbalanced diet—either too little or too much food, or a diet missing one or more important nutrients (Wikipedia,

Marketing Plan Report - Introducing Five Guys Burger to Kuwait Assignment

Marketing Plan Report - Introducing Five Guys Burger to Kuwait - Assignment Example Using promotion aligned with psychographic traits related to the consumer behaviour, Five Guys can gain brand recognition and, ultimately, brand preference with its focus on integrated marketing communications and positioning on quality. Five Guys Burger Restaurants is a casual, fast food restaurant headquartered in Fairfax, Virginia in the United States. The company maintains a menu that is focused on hamburgers, kosher hot dogs and a variety of different sandwiches. Between 2010 and 2011, the company experienced revenue growth of over 32 percent (York 2012). In the United States, Five Guys Burger is positioned as being a better burger, with a high level of emphasis on quality ingredients to differentiate the business from domestic American competition. However, the U.S. marketplace, in terms of fast food restaurants, is highly saturated and it is difficult to achieve growth in a rapidly maturing market. As a result, Five Guys Burger Restaurants is seeking new market opportunities in foreign markets where there is less competitive saturation and where consumer characteristics are favourable for achieving market growth and building a positive brand reputation. This report identifies potential market opportunities in Kuwait, a developing nation, for Five Guys Burger to establish a potent competitive identity. The report provides justification for market entry in this country, an analysis of competitors in the region, the cultural profile for viable consumer segments in Kuwait, and an appropriate targeting strategy and positioning strategy to achieve the objectives of growth for the company. Additionally, the report provides appropriate recommendations, based on market conditions, for ensuring success in this new foreign investment. Five Guys differs from its other American competitors, offering only fresh beef and promoting that the company does not maintain any freezers in its

PACS Essay Example | Topics and Well Written Essays - 1000 words

PACS - Essay Example A PACS consists of at least one or more image acquisition devices (like Computed Tomography Scanners, Ultrasound Scanners, MRI), communication network, a long term storage device and an image review and/or post processing workstation, in other words PACS is used to run medical digital images. All these components enable following processes: image acquisition, image  communication, image storage, image display and image processing. All these processes act as pathways for PACS to improve the quality of diagnosis, extend the reach of services of an expert radiologist, higher efficiency and cost savings (Reiner and Siegel, 2002, 3). Since healthcare is a safety as well as security intense domain, these parameters cannot be compromised. Hence saving and archiving medical images without loosing quality (or information) has been a compelling need of the users of various users dealing with medical images. This concern of the clinicians have been appropriately addressed by a universal standard pertaining to digital medical imaging, this standard is termed as Digital Imaging and Communications in Medicine (popularly called DICOM). DICOM provides all the tools required for diagnostically correct processing and presentation of medical imaging data (Pianykh). DICOM takes care of data transfer, storage and display protocol that contains sets of standards. DICOM incorporates the following processes: Information Management System  Storage, Query/Retrieve,   Study Component, Query/Retrieve, Results Management, Print Management, Media Exchange. The DICOM Standard takes care of levels of the ISO OSI network model and enables the exchange of information on interchange media. DICOM currently defines an upper layer protocol (ULP) that is used over TCP/IP (independent of the physical network), messages, services, information objects and an association negotiation mechanism. These definitions ensure that any two implementations of a compatible set of services and

Economic measurements Essay Example | Topics and Well Written Essays - 500 words

Economic measurements - Essay Example Negative real gross domestic product indicates lower incomes, lower consumption and poor standard of living (Brezina 24). Largely, gross domestic product is a better economic indicator than its alternatives despite its shortcomings. Production is one of the ways of estimating a country’s gross domestic product. Using production in estimating the gross domestic product requires the subtraction of inputs used in the production process from the value of the final output. The value of the final good incorporates the value of inputs and the expertise used in manufacturing and caution is needed not to overestimate the gross domestic product. Overestimation of the gross domestic product happens when outputs are double-counted. Double counting is avoided by calculating and aggregating the value-added at different stages of production. The aggregate is called gross value added, it needs adjustment for taxes, and subsidies in order to derive a gross domestic product estimate (Stiglitz et al 112). Gross domestic product is an applauded economic indicator because it factors in inflation. This allows investors and firms to compare incumbent trends with previous periods. It does well in capturing the heath of an economy and it has a significant influence on markets (NAS 25). Gross domestic product is able to mark the beginning and the end of an economic recession. Gross domestic product is limited by its periodical release because its data may not be timely in capturing some changes in the economy. Its sensitivity to revision is a limitation as it can have significant changes in historical figures (Fioramonti 85). Alternatives to gross domestic product in measuring the economic growth and health of a country include green accounting that factor in the environmental impacts of production. There are alternatives that take into account leisure. Index of sustainable

Land law Outline Example | Topics and Well Written Essays - 750 words

Land law - Outline Example (b). Gill find herself in a situation where there are people claiming to have interest on the land she has just acquired from Selina Morton. These parties claim differently and their rights if any are subject to this discussion. As for Collins Jones, he claims that he has exclusive right over a barn that in the land that was sold to Gill. He claims that an assignment in his favour was made by one Mona Siddique who alleged to have acquired a lease to use the barn from Selina Moron for a period of 25 years. It is this lease that was assigned to Colin Jones. This being a lease of more than 7 years, it ought to be registered for it to be effective from the official copy of register, there is an entry of a registered lease up to the year 2035. However, an alleged assignment of the lease by the initial lessee to Collins was not registered. This is contrary to law and is therefore unenforceable by Collins against Gill. Collins has no right as the assignee for want of registration of assignment instrument. However, Mona has a right to claim under the lease and occupy the barn. This means that Gill will have to occupy subject to the rights of Mona created under the lease agreement (Land Registration Act 2002). As for Harold, he claims that he has passed through the land transferred to Gill as short cut to his hives for fifty years. Harold is therefore claiming a right of way. A right of way is an easement which ought to satisfy all the elements of a valid easement for it to be recognised. First, there must be a dominant tenement and a servient tenement. This means that there must be someone using this land and the land that is being used. Secondly, the person using the land of another must have been allowed to use it by the owner. Thirdly, the owners of the two parcels of land (dominant tenement and Servient tenement must be

The Neolithic and Industrial Revolutions Essay Example for Free

The Neolithic and Industrial Revolutions Essay The two changes in the use of the earths resources that had the greatest effect on the world population were the Neolithic and the industrial revolutions. The Neolithic revolution (a.k.a. agricultural revolution) was a change in the way of life of our ancestors. It took place about 8000 years ago among various tribes in Asia and the Middle East. It included a transition from foraging and hunting to the domestication of animals (most probably starting with the dog) and to farming. Tribes settled in fertile areas and formed agricultural communities many of which grew into villages and cities. This relatively stable way of life and the more reliable food supply (and surplus) led to the development of new professions, to labor specialization and ultimately to the stratification of these societies. Improved conditions of life led to somewhat longer life spans. Nevertheless population growth remained low due to high infant mortality rates. The impact of the Neolithic revolution was not as much on immediate population growth (even though it did have a long term impact on population growth) as on the material and spiritual development of the human race. It is widely regarded as the beginning of civilization. Industrial revolution was another process of change. It was the process of substituting muscle power with machine power. It took place in the 18th century in Europe and is still happening in many parts of the world. In many characteristics it has been similar to the Neolithic revolution: it increased production, it led to the use of resources that had been mostly unused until then and it improved the overall quality of life. It also led to changes in the structure of society. What was different was its impact on population growth. It was quick and easily noticeable. Advanced sanitation, hygiene and medicine led to longer life spans and declining death rates, with the birth rates remaining high. This resulted in a high rate of population growth that still continues in many countries. The information revolution is the process of change that began in the second half of the 20th century in the developed countries of the world. It is the process of substituting brain power with machine power. It leads to increased production and has the potential to create a more even distribution of the worlds population on the surface of the earth. It also has the potential to decrease the differences between the less developed and the highly developed nations of the world. Then again it also has the potential to increase those differences. It causes changes in the structure of society. Many of its impacts are still to be experienced. Environmental Revolution means In view of some, a coming change in the adaptation of human to the rising deterioration of the environment. The Environmental Revolution will purportedly bring about sustainable interactions with the environment. Revolutions suggest overthrowing something, and indeed, what is involved is an overthrow of prevalent attitudes toward over economy and the environment. This does not have to be a violent revolution; it could take place so peacefully that it would take a future generation to look back and realize that a major revolution had occurred. We can choose to undergo the changes necessary to achieve sustainability by planning properly and learning as we go, or we can ignore the signs of unsustainability and increase our impact on the environment by driving bigger cars ( and more of them), living in bigger houses, flying off to more vacations, and, in general, expecting to enjoy more of everything. And the developing world, as it tries desperately to catch up to our living standards, could make the same mistakes we are making, with devastating consequences because there so many more people there than in the developed world. If we choose to ignore the signs that our current practices are unsustainable, a different kind of environmental revolution will be thrust upon us by the inability of the environment to support an irresponsible human population. Biogeochemical cycles In the carbon cycle, the key events are the complementary reactions of  respiration and photosynthesis. Respiration takes carbohydrates and oxygen and combines them to produce carbon dioxide, water, and energy. Photosynthesis (6CO + 12H O + Light Energy C H O + 6O +6H O) takes carbon dioxide and water and produces carbohydrates and oxygen. The outputs of respiration are the inputs of photosynthesis, and the outputs of photosynthesis are the inputs of respiration. The reactions are also complementary in the way they deal with energy. Photosynthesis takes energy from the sun and stores it in the carbon-carbon bonds of carbohydrates; respiration releases that energy. Both plants and animals carry on respiration, but only plants and other producers can carry on photosynthesis. The chief reservoirs for carbon dioxide are in the oceans and in rock. Carbon dioxide dissolves readily in water. Once there, it may precipitate as a solid rock known as calcium carbonate. Corals and algae encourage this reaction and build up limestone reefs in the process. On land and in the water, plants take up carbon dioxide and convert it into carbohydrates through photosynthesis. This carbon in the plants now has 3 possible endings. It can be returned to the atmosphere by the plant through respiration; it can be eaten by an animal, or it can be present in the plant when the plant dies. Animals obtain all their carbon in their food, and, thus, all carbon in biological systems ultimately comes from plants. In the animal, the carbon also has the same 3 possible endings. Carbon from plants or animals that is released to the atmosphere through respiration will either be taken up by a plant in photosynthesis or dissolved in the oceans. When an animal or a plant dies, two things can happen to the carbon in it. It can either be respired by decomposers or released to the atmosphere, or it can be buried intact and ultimately form coal, oil, or natural gas (fossil fuels). The fossil fuels can be mined and burned in the future; releasing carbon dioxide to the atmosphere. Otherwise, the carbon in limestone or other sediments can only be released to the atmosphere when they are sub ducted and brought to volcanoes, or when they are pushed to the surface and slowly weathered away. Humans have a great impact on the carbon cycle because when we burn fossil fuels we release excess carbon dioxide into the atmosphere. This means that more carbon dioxide goes into the oceans, and more is present in the atmosphere. This causes global warming, because the carbon dioxide in the atmosphere allows more energy to reach the  Earth from the sun than it allows escaping from the Earth into space. Phosphorus has only one form, phosphate. This molecule never makes its way into the atmosphere; it is always part of an organism, dissolved in water, or in the form of rock. When rock with phosphate is exposed to water, the rock is weathered out and goes into solution. Plants get phosphorus from the soil, after the water washes it into the ground. Animals obtain their phosphorous from the plants they eat. Animals may also use phosphorous as a component of bones, teeth and shells. When animals or plants die, the phosphate may be returned to the soil or water by the decomposers. There, it can be taken up by another plant and used again. This cycle will occur over and over until at last the phosphorous is lost at the bottom of the deepest parts of the ocean, where it becomes part of the sedimentary rocks forming there. Ultimately, this phosphorous will be released if the rock is brought to the surface and weathered. Two types of animals play a unique role in the phosphorous cycle. Humans often mine rock rich in phosphorous. For instance, in Florida, which was once sea floor, there are extensive phosphate mines. The phosphate is then used as fertilizer. This mining of phosphate and use of the phosphate as fertilizer greatly accelerates the phosphorous cycle and may cause local overabundance of phosphorous, particularly in coastal regions, at the mouths of rivers, and anyplace where there is a lot of sewage released into the water. Local abundance of phosphate can cause overgrowth of algae in the water; the algae can use up all the oxygen in the water and kill other aquatic life. This is called eutrophication. The other animals that play a unique role in the phosphorous cycle are marine birds. These birds take phosphorous containing fish out of the ocean and return to land, where they defecate. Their guano contains high levels of phosphorous and in this way marine birds return phosphorous from the ocean to the land. The guano is often mined and may form the basis of the economy in some areas. Nitrogen gas in the atmosphere is composed of two nitrogen atoms bound to each other. It is a pretty non-reactive gas; it takes a lot of energy to get nitrogen gas to break up and combine with other things, such as carbon or oxygen. Nitrogen gas can be taken from the atmosphere in two ways. First,  lightning provides enough energy to burn the nitrogen and fix it in the form of nitrate. This process is duplicated in fertilizer factories to produce nitrogen fertilizers. The other form of nitrogen fixation is by nitrogen fixing bacteria, which use special enzymes instead of the extreme amount of energy found in lightning to fix nitrogen. These nitrogen-fixing bacteria come in three forms: some are free-living in the soil; some form symbiotic, mutualistic associations with the roots of bean plants and other legumes; and the third form of nitrogen-fixing bacteria are the photosynthetic cyanobacteria which are found most commonly in water. All of these fix nitrogen, either in the form of nitrate or in the form of ammonia. Most plants can take up nitrate and convert it to amino acids. Animals acquire all of their amino acids when they eat plants or other animals. When plants or animals die or release waste, the nitrogen is returned to the soil. The usual form of nitrogen returned to the soil in animal wastes or in the output of the decomposers, is ammonia. Ammonia is rather toxic, but, fortunately there are nitrite bacteria in the soil and in the water which take up ammonia and convert it to nitrite. Nitrite is also somewhat toxic, but another type of bacteria, nitrate bacteria, takes nitrite and converts it to nitrate, which can be taken up by plants to continue the cycle. Then, to return the nitrogen back to the air, there is denitrifying bacteria in the soil which takes the nitrate and combines the nitrogen back into nitrogen gas. Natural ecosystems The good and services provided by natural ecosystems are not easily seen in the market (meaning the market economy that normally allows us to place value on things) or may not be in the market at all. Thus, things such as clean air to breathe, the formation of soil, the breakdown of pollutants, and the like never pass through the market economy. People are often not even aware of their importance. Because of this, these things undervalued or not valued at all. The functioning of natural ecosystems provides services essential to human survival. Collectively, these services maintain the Earth in a state that can support life. Ecosystem services maintain the atmosphere, provide clean water, control soil erosion, pollution and pests,  pollinate plants, and much more. Consider the atmosphere. Terrestrial animals need air with the correct balance of gases, which includes at least 20% oxygen. Oxygen is provided by plants and algae through photosynthesis. So clearing vegetation and polluting the ocean may threaten the very air we breathe. Water is also essential for survival. The water cycle of rain and evaporation is partly controlled by vegetation. For example, forests can affect entire regional climates because they pump enough water from the soil to the air, causing more rainfall. Large-scale deforestation could cause serious drying of regional climates. Reference: Richard T. Wright (2005) Environmental Science toward a Sustainable Future. Upper Saddle River, N.J. Pearson Prentice Hall 9th edition https://www.eps.com